11/19/2023 0 Comments Cheeky peach![]() "That was sort of unique and special, special enough that maybe I could survive a post-recession horrible economy where clothing stores were closing down." "Everything at my store was under $100 when I started, so I was able to keep things inexpensive, but at the same time I could give customers a really great experience and listen to their needs, and connect those dots for them," she said. Cheeky Peach opened its doors in 2010, to a much different economic reality than the one Jacobs faced back in 2007 when she was coming up with her initial plan. Of course, then the recession hit in 2008. "I was learning a lot about what I thought I needed to do," she said. ![]() In her words, working in jewelry sales she "was making no dollars but I was getting a lot of great experience." She also at that time helped the Athens nonprofit Project Safe open a thrift store in town. In 2007, while working in the jewelry business, Jacobs started coming up with a business plan for a women's clothing store she'd like to open. "I feel honored to be awarded like this," Jacobs said. Leah Brown and former Georgia wide receiver Mohammed Massaquoi. The other recipients are former Gymdog Dr. In recognition of her success in the business world, Jacobs is one of three recipients of the 2022 Arch Award, presented by the Georgia Athletic Association and Piedmont Bank. "It's a lot of juggling, but I think having a plan and working at it - you go back to athletics: you figure out your plan and then you work your plan," said Jacobs, who was Katie Foley when she competed for Georgia (2005-06). ![]() Between success in business and raising a young family with her husband, Jason, a former Georgia baseball player, Jacobs says she falls back often on what made her a successful student-athlete. The hard work and passion that Jacobs threw into riding is being directed toward Cheeky Peach, which now has a second location in Atlanta. That's 100% in my blood," said Jacobs, who in 2017 was recognized by the University of Georgia as a 40 Under 40 honoree. "My formative years were spent mucking stalls, feeding horses, riding horses. And as a rider, you do a lot more than ride. And whatever needs doing at Cheeky Peach, her successful women's clothing shop that she started in Athens in 2010, Jacobs will push up her sleeves and do.Ī former Georgia equestrian rider, Jacobs grew up around horse farms. She's a planner that spends part of every Sunday figuring out what she needs to do in the week ahead, for her business and for her family.
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